Marketing Strategy
A practical roadmap covering goals, audience, positioning, channels, campaigns and performance measures.
- Audience and market research
- Customer journey planning
- Campaign and content planning
Strategic marketing support
Marketing that turns visibility into business growth.
Clear strategy, strong content and connected campaigns for businesses that want to be seen, trusted and chosen.
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Strategic
Every activity supports a clear commercial goal.
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Connected
Messaging, content and campaigns work together.
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Practical
We can help plan, create, launch and improve.
Marketing support built around your business
Move from scattered activity to a clear, connected plan.
Many businesses know they need to market themselves but struggle with consistency, direction and execution.
Baobab Advisory Group brings strategy, content and delivery together so your marketing has a clear purpose and supports real business goals.
Clarify your audience, positioning and strongest message.
Create useful content that demonstrates expertise.
Connect campaigns to enquiries, sales and growth.
Measure what matters and improve over time.
Growth overviewMarketing performanceOn track
Qualified enquiries+38%
Content reach+62%
Email engagement41%
Marketing services
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Everything you need to build a stronger marketing presence.
Choose one focused service or combine several into a complete marketing programme.
Brand Positioning & Messaging
Clear messaging that explains what you do, who you help and why your business is different.
- Value proposition
- Brand voice and key messages
- Service and company profiles
Website Content & Conversion Copy
Persuasive website content that helps visitors understand your offer and take the next step.
- Home and service pages
- Landing and sales pages
- Calls to action and site structure
SEO & AI Search Visibility
Useful, well-structured content that improves visibility across search engines and emerging AI search tools.
- Keyword and intent research
- On-page SEO
- Content and internal linking plans
Content Marketing & Blogs
High-value articles, guides and resources that demonstrate expertise and support your services.
- SEO blog writing
- Case studies and thought leadership
- Lead magnets, guides and e-books
Social Media Marketing
Consistent social content connected to business goals rather than content created simply to fill a calendar.
- Monthly content calendars
- LinkedIn, Facebook and Instagram
- Carousels, scripts and campaign content
Email Marketing & Newsletters
Email campaigns that educate, nurture and encourage your audience to take action.
- Welcome and nurture sequences
- Monthly newsletters
- Launch and re-engagement campaigns
Lead Generation Campaigns
Connected campaigns that attract suitable prospects and guide them towards an enquiry or consultation.
- Landing pages and lead magnets
- LinkedIn and outreach messaging
- Email follow-up journeys
Marketing Automation
Simple workflows that help you follow up consistently while maintaining a personal customer experience.
- Lead-capture journeys
- Onboarding and reminders
- Review, renewal and re-engagement flows
Recruitment Marketing
Employer-brand and candidate-attraction content backed by real recruitment experience.
- Careers and vacancy content
- Employer value propositions
- Candidate campaigns and talent communications
Product & Service Launches
Coordinated launch campaigns for services, courses, resources, workshops and digital products.
- Launch strategy and timeline
- Sales pages and email campaigns
- Social and follow-up content
Marketing Audits & Reporting
Clear insight into what is working, what needs attention and where to focus next.
- Website and content audits
- Campaign performance reviews
- Prioritised action plans
90-day marketing plan
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ClarifyAudience, message and offer
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CreateContent, assets and campaigns
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LaunchPublish, promote and follow up
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ImproveMeasure, learn and optimise
Strategy and implementationDiscuss your marketing
We do more than tell you what to do.
We can create the content, campaigns and materials needed to put the strategy into action.
Commercially focused activity tied to business objectives.
Clear communication without unnecessary jargon.
Marketing connected to sales, recruitment and operations.
Flexible project, monthly or fractional support.
Flexible support
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Choose the level of support that fits your business.
One-off projects
Ideal for a strategy, website copy, content pack, launch campaign, audit or clearly defined deliverable.
Discuss a projectMonthly marketing support
Ongoing planning, content, campaigns and reporting without the cost of a full in-house team.
Build a monthly planFractional marketing support
Senior marketing direction and hands-on implementation for growing businesses on a flexible basis.
Explore fractional supportOur process
A clear path from ideas to measurable action.
Each engagement is shaped around your goals, resources and current stage of growth.
Discover
Understand your business, audience, goals and current marketing.
Clarify
Define positioning, priorities, messages and strongest channels.
Plan
Create the strategy, campaign roadmap or content schedule.
Create
Develop the agreed content, assets and customer journeys.
Launch
Coordinate and release the marketing activity.
Review
Assess results and identify the next improvements.
Who we work with
Marketing support shaped around your stage of growth.
Designed for businesses that need strong strategic thinking, professional content and reliable implementation.
Small businessesConsultantsCoachesRecruitment firmsProfessional servicesTraining providersTechnology companiesFounder-led businesses
Frequently asked questions
Common questions about our marketing support.
The exact scope is shaped around your business, goals and current internal capacity.
Do I need a complete marketing strategy?
Not always. Some businesses need a complete strategy, while others need focused support with website content, social media, email, SEO or a specific campaign.
Can you manage all our marketing?
Yes. We can provide ongoing planning, content creation, campaigns, coordination and reporting, with the scope shaped around your goals and resources.
Can you work with our existing team?
Yes. We can work alongside employees, designers, web developers, advertising specialists, sales teams and external agencies.
Do you work with businesses outside South Africa?
Yes. Baobab can support businesses in South Africa, the United Kingdom, Australia, the United States and other international markets.
Can you create the actual content and materials?
Yes. We create website copy, social posts, blogs, email campaigns, brochures, lead magnets, presentations, workbooks and other marketing assets.
