Business development · Marketing
Baobab Advisory Group helps ambitious SMEs sharpen their offer, reach the right decision-makers and turn marketing activity into qualified opportunities.
Our core focus
Marketing creates attention and trust. Business development turns that momentum into conversations, relationships and revenue. We bring both together in one practical growth system.
01 / Primary service
Build a repeatable route from ideal client to qualified opportunity—without relying on inconsistent referrals.
02 / Primary service
Create a clear, credible presence that gives the right people a reason to notice, trust and choose your business.
What changes
Clear positioning that makes your value easier to understand and buy.
Focused outreach and follow-up built around suitable prospects.
Useful marketing that supports sales instead of simply filling a calendar.
Simple measures that show what is working and where to focus next.
How we work
Understand the offer, audience, sales process and current barriers.
Select the markets, messages and channels most likely to create traction.
Create the campaigns, content, outreach and systems needed to execute.
Track response, learn from the market and strengthen performance.
Additional expertise
Recruitment and coaching complement the core business development and marketing offer. They can be added when the right hire, stronger leadership or focused accountability is essential to the outcome.
Supporting service
Role design, sourcing, screening, hiring processes, employer branding and embedded recruitment support.
Explore recruitment →Supporting service
Practical business, leadership, career and accountability coaching built around a defined result.
Explore coaching →Why Baobab
Led by Cheri-Lee Maree, Baobab combines more than 14 years of experience across recruitment, business development, marketing, lead generation and client operations.
You receive clear direction and hands-on support from someone who understands how positioning, people, outreach and follow-through work together.
Client perspective
“Clear, practical support that helps you see the real priority and move forward with confidence.”
Move from broad growth goals to specific markets, actions, owners and measures.
MarketingConnect visibility, content, outreach and follow-up around the same commercial goal.
Ready to grow with more focus?
Tell us where growth is getting stuck, what you want to achieve and what you have already tried.
Start the conversation